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Showing posts with label AGB Nielsen. Show all posts
Showing posts with label AGB Nielsen. Show all posts

Ikaw Lamang Pilot Wins Over Kambal Sirena Pilot, Carmela Both in Mega Manila and Nationwide TV Ratings

Posted on March 12, 2014 | 10:32 AM

ABS-CBN's highly-anticipated period drama Ikaw Lamang premiered on Monday and its pilot episode won over rivals both in Mega Manila and nationwide TV ratings.

Ikaw Lamang Pilot Wins Over Kambal Sirena Pilot, Carmela Both in Mega Manila and Nationwide TV Ratings

Ikaw Lamang registered a 24.1% rating in Mega Manila, winning over rival Carmela which only got 22.1% and Kambal Sirena (23.6%) which somehow managed an overlap with the Kim-Coco teleserye with its hour-long pilot episode. 

GMA-7's latest sirena-serye Kambal Sirena aired on the same timeslot as the ABS-CBN program Honesto and it also failed to beat the Kapamilya series. Honesto, which is now on its final week got 27.3% TV ratings in Mega Manila compared to 23.6% of its rival.

Meanwhile, Ikaw Lamang and Honesto were certified winners nationwide with wider TV ratings margin from rival programs. The ABS-CBN period drama had 27.4% national ratings while GMA-7's Carmela only got 16.1% ratings. Honesto (32.4%) also reigned over Kambal Sirena (18.1%) nationwide.

Next week, the primetime slot after the evening newscast will be occupied by two mermaid series namely, Mars Ravelo's Dyesebel (ABS-CBN) and Kambal Sirena (GMA-7). It is also interesting to know what show will win in this clash of mermaids.


Mega Manila TV ratings were provided by AGB-Nielsen while national TV ratings came from Kantar media/TNS.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in May 2013

Posted on June 5, 2013 | 1:14 PM

ABS-CBN, the country’s largest and leading multimedia conglomerate, ruled nationwide TV ratings with more Filipinos tuning in to its programs in May, hitting an average total day audience share of 42%, or 11 points higher than GMA’s 31%, according to data from Kantar Media.

ABS-CBN Rules Nationwide TV Ratings in May 2013 according to Kantar Media
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN’s noontime show “It’s Showtime” continues to be the country’s number one noontime program with an average national TV rating of 15.2%, an uptick from the previous month’s 13.7%. “Eat Bulaga,” meanwhile, remained steady with 12.9% from 12.4%.

“It’s Showtime’s” improved performance even buoyed ABS-CBN’s noontime to early afternoon block (12NN-3PM) for the said month, growing to 43%, two points higher from the previous month’s 41%, versus GMA’s 33% in May.

Even more Filipinos tuned in to ABS-CBN primetime block, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, which gained an audience share of 46%, 16 points ahead of GMA’s 30%.

Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN (See the list of the Top 15 Programs Nationwide for May here).

Meanwhile, in Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead in total day audience share with 44% vs GMA’s 33%. In the Visayas, ABS-CBN prevailed with 50% vs GMA’s 27%, while in Mindanao, ABS-CBN’s audience share averaged 54% vs GMA’s 22%.
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.

ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in April; Remain Strong in Morning and Afternoon Block

Posted on May 6, 2013 | 12:47 PM

ABS-CBN, the country’s largest and leading multimedia conglomerate, continued to dominate TV viewing across urban and rural homes nationwide in April with its strong line-up of shows with an average total day audience share of 42% or 12 points higher than GMA’s 30%, based on data from Kantar Media.


ABS-CBN Rules Nationwide TV Ratings in April; Remain Strong in Morning and Afternoon Block

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also ruled the hotly contested primetime block (6PM-12MN), with an average national audience share of 46% vs. GMA’s 29%. Primetime is considered the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Aside from primetime, ABS-CBN’s early afternoon block (12NN-3PM) also strengthened with an average audience share of 41%, a three-point increase from last March’s 38%, while GMA lost a point to 32% from 33%. This was mainly driven by the performance on weekdays by “It’s Showtime,” which gained a national TV rating of 13.7%, beating “Eat Bulaga” (12.4%).

ABS-CBN also remained strong in the morning (6AM-12NN) with an audience share of 37% vs. GMA’s 32%, and in the late afternoon (3PM-6PM) with 36% vs. GMA’s 29%.

Twelve out of the top 15 regular airing programs for April were produced by ABS-CBN. (click here to see the list of the Top 15 Programs nationwide for April).
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in February, Widens Lead Over GMA-7

Posted on March 5, 2013 | 7:40 PM

ABS-CBN Corporation, the country’s leading and largest multimedia conglomerate, widened its lead over rival TV stations in February with an average audience share growing to 42%, or 10 points higher than GMA Network’s 32%.
ABS-CBN Rules Nationwide TV Ratings in February, Widens Lead Over GMA-7

Data from Kantar Media show that more Filipino households across urban and rural areas watched ABS-CBN’s top-quality programs as its total day share rose two points from 40% in January, while GMA suffered a one-point drop from 33% in the previous month.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly has 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

February’s figures also reveal that ABS-CBN’s primetime block (6PM-12MN) pulled away with an audience share of 47%, a three-point increase from 44% in January, while GMA dipped to 29% from 31%. GMA’s decline in primetime viewership was also seen in Metro Manila where it only garnered an audience share of 34%, losing to ABS-CBN’s 37%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

ABS-CBN secured the top 12 slots on the list of the 15 most watched programs in February (click here to see the list of the Top 15 Programs nationwide for February).

In Total Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN averaged a total day audience share of 42% vs GMA’s 36%. Half of the viewers in the Visayas also tuned in to ABS-CBN with 50% vs GMA’s 25%. In Mindanao, ABS-CBN’s audience share averaged 54% compared to GMA’s 22%.
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Ina Kapatid Anak Beat's Indio Pilot Episode in National and Mega Manila TV Ratings

Posted on January 16, 2013 | 8:18 AM

ABS-CBN’s top caliber family drama series “Ina Kapatid Anak” successfully opened its book 2 on Monday (January 14) after its much-awaited grand reveal episode tagged as ‘Gabi ng Katotohanan’ hit the show’s all-time high national TV ratings and conquered the top-trending topics on Twitter Philippines and worldwide.


Based on the data from Kantar Media, the beginning of book 2 that exposed the truth about the real identity of Kim Chiu’s character Celyn garnered a national TV rating of 36.3%, or almost 14 points higher than the pilot episode of its newest rival program in GMA “Indio,” which only got 22.7%. Also, the ratings earned by “Ina Kapatid Anak” was almost double of another GMA primetime teleserye “Temptation of Wife” that only obtained 19% national TV ratings.

Aside from ruling the ratings game as the no.1 primetime TV series nationwide, “Ina Kapatid Anak” also dominated the popular microblogging site Twitter with the episode’s non-stop revelations and confrontations, especially among the characters of its lead stars Kim, Maja Salvador, Janice de Belen, Ariel Rivera and Cherry Pie Picache. With the netizens’ overflowing emotions, the title of the teleserye became a national trending topic, while ‘Cherry Pie’ made it on the top trending topics worldwide, with the seasoned actress’ outstanding dramatic performance as Teresa, the mother of Celyn.

Meanwhile, Ina Kapatid Anak was also able to beat Indio in Mega Manila according to AGB Nielsen. The Kim Chiu-Maja Salvador starrer got 29.4%, a 0.1% difference from Indio's 29.3%.

To show their appreciation to their loyal viewers, “Ina Kapatid Anak” stars Kim, Xian and Enchong will fly to Cebu to join ABS-CBN Regional Network Group’s Kapamilya Karavan this Saturday (January 19), 4pm, at Ayala Center, Cebu.

Don’t miss the fiercer confrontations and top-caliber dramatic performances in “Ina Kapatid Anak: Book 2,” weeknights after “Princess and I” on ABS-CBN’s Primetime Bida. For more updates, log on to www.facebook.com/InaKapatidAnak.TV or follow @_InaKapatidAnak on Twitter.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in 2012

Posted on January 8, 2013 | 4:21 PM

ABS-CBN Corporation, the country’s largest and leading multimedia conglomerate, capped off 2012 with a bang by dominating nationwide TV viewing across urban and rural homes from June to December with an average national audience share of 42% versus GMA’s 31%, based on data from Kantar Media.

ABS-CBN Rules Nationwide TV Ratings in 2012 according to Kantar Media
Kantar Media launched its expanded TV ratings measurement to include rural homes in June 2012. It now uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly has 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

From June to December 2012, ABS-CBN proved unbeatable in primetime (6PM-12MN) with 48% of Philippine households watching its programs, a striking 20-point lead over GMA’s 28%. Primetime is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently. ABS-CBN’s morning block (6AM-12NN) also punctuated the seven-month period with an average audience share of 40% versus GMA’s 31%.

For the month of December alone, ABS-CBN topped all TV stations in national daytime with an audience share of 40%, or higher by eight points than GMA’s 32%. ABS-CBN’s undisputed primetime line-up also posted an audience share of 44% in the said month as compared to GMA’s 30%.

Overall, ABS-CBN surged ahead of its competitors in rural homes from June to December in the said year when it garnered an audience share of 49% vs GMA’s 31% in total day viewing and 56% vs 26% in primetime. ABS-CBN also ruled urban homes for the whole of 2012 with an average audience share of 36% vs GMA’s 33% in total day, and 42% against GMA’s 30% in primetime.

Sixteen out of the 20 most watched programs nationwide in the June-December 2012 period covering urban and rural homes were produced by ABS-CBN (See the list of the Top 15 Programs Nationwide for 2012 here).

Moreover, Filipino pride was on its height in last year with Filipinos tuning in to landmark events that put the country on the map. Nonito Donaire Jr.’s sensational victory against Mexican Jorge Arce in a junior featherweight championship bout solidified the Filipino boxer’s status as the world’s best fighter in 2012. The event, which was aired via satellite on ABS-CBN, garnered a 29.7% national TV rating.

Filipinos also watched Janina Tugonon compete and finish first runner-up in the Miss Universe 2012 pageant in Las Vegas, USA. The airing enjoyed a national TV rating of 22.8%.
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in November 2012

Posted on December 5, 2012 | 11:07 AM

ABS-CBN Corporation, the country’s largest and leading multimedia conglomerate, continued its lead among urban and rural households in the country for the month of November with a total day average national audience share of 41%, or ten points higher than GMA’s 31%, based on data from Kantar Media.

ABS-CBN Rules Nationwide TV Ratings in November 2012 according to Kantar Media
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen only has 1,980 homes based in urban areas and represent only 57% of the Philippine TV viewing population.

Data also show that ABS-CBN sustained a sharp lead in the core primetime block (6PM-10:30PM) with an average audience share of 47%, or higher than GMA (29%) by 18 percentage points. This block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

ABS-CBN also won on core primetime in other territories such as Total Luzon, which includes Mega Manila, with a 42% audience share vs GMA’s 33%. In the Visayas, ABS-CBN pulled away with a 53% audience share vs GMA’s 26%, while in Mindanao it peaked at 59% or three times bigger than GMA’s 19%.

ABS-CBN also improved on daytime (6AM-6PM) nationwide with an average audience share of 38% from 37% in October, while GMA dropped to 33 from 35%.

Out of the top 15 regularly running programs, ABS-CBN grabbed the 13 out of the 15 spots and captured the top 10. (See the list of the Top 15 Programs Nationwide for November here).

Most Filipinos also watched the special airing of Zoren Legaspi’s surprise marriage proposal and wedding to host-actress Carmina Villaroel in “Zoren-Carmina Always, Forever: A Wedding Like No Other,” which aired last November 24 and hit a national TV rating of 22.8%.
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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in October 2012

Posted on November 9, 2012 | 12:27 PM

ABS-CBN Corporation, the country’s largest and leading multimedia conglomerate, remained undisputed in national TV viewership with an average national audience share of 42%, or a ten-point lead versus GMA’s 32% in October as most urban and rural households spent more time watching ABS-CBN programs, based on data from Kantar Media.*

ABS-CBN Rules Nationwide TV Ratings in October 2012 according to Kantar Media/TNS
ABS-CBN also enjoyed a staggering 20-point lead in primetime (6PM-12MN) with an average audience share of 48%, while GMA suffered a slight decrease to 28% from 30% last month. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

ABS-CBN also led in total day audience share in Balance Luzon (areas in Luzon outside Mega Manila) with a 42% audience share vs GMA’s 35%; in the Visayas with 49% vs 27%; and in Mindanao where it averaged 54% or more than two times bigger than GMA’s 21%.

ABS-CBN’s top-caliber weekday and weekend shows also seized all the top 15 most watched programs in the said month. (See the list of the Top 15 Programs Nationwide for October here).
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*Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Rules Nationwide TV Ratings in September

Posted on October 3, 2012 | 3:06 PM

ABS-CBN, the largest and leading multimedia conglomerate in the country, continued to dominate nationwide TV viewing across urban and rural homes in September with an average national audience share of 42%, or ten points higher than GMA’s 32%, according to data from Kantar Media.*

ABS-CBN Rules Nationwide TV Ratings in September according to Kantar Media
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

A recent Kantar Media study also revealed that there are differences in the viewing preferences between urban and rural homes that will be important for advertisers in making ad placement decisions.

Data also show that ABS-CBN ruled total day viewing from June to September this year with an average national audience share of 42% versus GMA’s 31%. Kantar Media launched its expanded TV ratings measurement to include rural homes in June this year. ABS-CBN also dominated viewer-rich primetime (6PM-12MN), when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently , with a national audience share of 49% in the four-month period, or a whopping 21-point lead versus GMA’s 28%.

Meanwhile, for the month of September, more households tuned in to ABS-CBN’s primetime block that registered a national audience share of 48% or 18 points higher than GMA’s 30%. ABS-CBN also ruled primetime viewing in Luzon where it hit an average audience share of 43% versus GMA’s 33%; in the Visayas with 55% against GMA’s 26%; and in Mindanao with 62% or more than three times bigger than GMA’s 18%.

Out of the top 15 top running programs in September, ABS-CBN took 13 spots and secured the top 10 spots (See the list of the Top 15 Programs Nationwide for September here).

ABS-CBN registered a net income of P2.4 billion for the full year 2011, while news media reported that GMA Network net income plummeted to P1.72 billion in the same period.
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*Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Dominates TV Viewing for the Month of June

Posted on July 4, 2012 | 3:26 PM

ABS-CBN Corporation, the country’s largest multimedia conglomerate, dominated TV viewing in the country in June and pulled away from its rival GMA nationwide following Kantar Media’s new, expanded data that now covers rural areas across Luzon, the Visayas, and Mindanao.

Kantar Media, one of the country’s leading television (TV) audience measurement providers with capabilities in gathering TV viewing data in both digital and analog platforms, now has total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) added to its existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel now covers and represents 100% of the total Philippine TV viewing population.

Data from Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN’s average national audience share hit 42% on total day or a ten-point lead versus GMA with 32%. ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43% from June 24-30 against GMA’s 31%.

ABS-CBN also showed a remarkable improvement on daytime (6AM to 6PM) as its afternoon series “Kung Ako’y Iiwan Mo” was the top daytime weekday program from June 24-30 with an average audience share of 47% beating “Eat Bulaga” which had an average audience share of only 40% for the same period.

The Kapamilya Network also made Philippine TV history as its phenomenal drama “Walang Hanggan” topped all primetime weekday programs with a whopping 45% rating last Friday (June 29).

ABS-CBN further bolstered its undisputed leadership for the whole month of June in primetime (6PM to 12MN) when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently, as it hit a whopping 51% audience share or half of the Philippine TV households tuning in to ABS-CBN and almost twice more than GMA’s audience share of 27%.

ABS-CBN continued its winning streak across other territories in primetime. In Metro Manila, ABS-CBN beat its rival with an average audience share of 37% vs GMA’s 32%. ABS-CBN also challenged GMA in Mega Manila with an audience share of 36%, slightly higher than Kapuso’s 34%.ABS-CBN also managed to trounce competition in Luzon with bulk of its primetime viewership coming from Total South Luzon where ABS-CBN scored an average audience share of 63% vs GMA’s 20%. ABS-CBN, on the other hand, hit an audience share of 53% vs GMA’s 27% in Total Balance Luzon or areas outside Mega Manila; and 53% vs 27% in Total North Luzon.

Meanwhile, in the VisMin regions, ABS-CBN Primetime Bida remains undisputed with an audience share of 60% vs GMA’s 22% in the Visayas and 66% or four times bigger than GMA’s 16% in Mindanao.

This dominance was mainly driven by ABS-CBN’s top-caliber primetime offerings that continue to gain significant increases as more and more viewers watch them on weekday nights.

ABS-CBN registered a net income of P2.4 billion for the full year 2011, while news media reported that GMA Network net income plummeted P1.72 billion in the same period.

Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Lorenzo's Time Pilot Ranks 2nd in Mega Manila TV Ratings

Zaijian Jaranilla and Carmina Villaroel's starrer, Lorenzo's Time debuted on a high note in Mega Manila according to the ratings data provided by AGB Nielsen. 

Lorenzo's Time pilot episode ranked 2nd on Monday, July 2 among Mega Manila households garnering 26.4%, next to Walang Hanggan's 29.7%. The show, despite a later timeslot managed to surpass Princess and I. 

Lorenzo's time Pilot episode soars high in TV Ratings

Lorenzo's Time replaced Dahil Sa Pag-ibig on its timeslot and maintained the momentum set up by the latter which concluded with a national TV rating of 33.9%. Lorenzo's Time got a rating of 29.2% nationwide on its pilot episode.


Here are the Top 10 daytime and primetime programs on July 2, 2012 among Mega Manila households (Household Ratings):

July 2, Monday
Daytime:
1. Eat Bulaga! (GMA-7) – 24.6%
2. Hiram Na Puso (GMA-7) – 17.3%
3. Kasalanan Bang Ibigin Ka? (GMA-7) – 16.6%
4. Faithfully (GMA-7) – 16.3%
5. It Started With A Kiss 2 (GMA-7) – 13.8%
6. Chef Boy Lagro: Kusina Master (GMA-7) – 12%
7. One Piece (GMA-7) – 10.7%
8. Kung Ako’y Iiwan Mo (ABS-CBN) – 9.9%
9. Fairytail (GMA-7) – 9.7%
10. Kapuso Movie Festival: Rubberman (GMA-7) – 9.3%

Primetime:
1. Walang Hanggan (ABS-CBN) – 29.7%
2. Lorenzo’s Time (ABS-CBN) – 26.4%
3. 24 Oras (GMA-7) – 24.9%
4. Princess And I (ABS-CBN) / Luna Blanca (GMA-7) – 23.4%
5. Makapiling Kang Muli (GMA-7) – 21%
6. TV Patrol 25 (ABS-CBN) – 20.6%
7. One True Love (GMA-7) – 20.5%
8. Lie To Me (GMA-7) – 17.4%
9. Pinoy Big Brother Teen Edition 4 (ABS-CBN) – 14.6%
10. Aryana (ABS-CBN) – 13.7%

Source: AGB Nielsen Phils.

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